WHO WE ARE, OUR VALUES & BRAND MISSION

Welcome to AssertiveU™ a best-kept secret that creates positive ripple effects globally through select leaders, entrepreneurs and executives who touch millions around the world. Founded in 2016 by the Nubian Khartoum-born American at heart entrepreneur Drima a.k.a. Amir Ahmad Nasr with family roots in the United States and Nile valley, alongside British English-born advocacy and communications advisor and partner Evelyn Skye Blaise, we operated in stealth mode formerly as Assertive & Company™ - incubating our endeavors and leading coaching intensives on values and storytelling for domain experts to be freer to thrive.

Today, led by Amir as AssertiveU™ incorporated in Vancouver, BC, Canada, we love applying our creative talents and facilitating powerful and proven values-based, mission-driven strategic narrative and voice development for leaders and organizations, like you. As a team of associates, educators and domain experts, we work with you to rapidly unlock more of your human potential and fast-track your growth with greater impact, true resilience, real influence and profound R.O.I.

We also facilitate bespoke programs for Fortune 500 executives. Through our partnership with the founding team of Workforce Innovation, Trust and Influence (WITI) and the guidance we provide them, we are able to reach and voice coach even more Fortune 500 teams. From Apple, Microsoft, Intel, IBM and Salesforce to NASA, Lockheed Martin, Raytheon Technologies, Cisco and Oracle, among many others, WITI is recognized for alternatives on how to better unlock your human potential as a diverse team and workforce. Together, we make an even bigger difference.

As we are registered in Vancouver on the ancestral land territory of the Musqueam, Squamish and Tsleil-Waututh Nations in Turtle Island, we celebrate Canada as a nation of indigenous and first nations as well as all nations. As humanists who value a strong civics ethic, we firmly believe each of us has a responsibility to safeguard the freedom and security of all and nation build at home.

Rumor has it the founder's name as Amir Ahmad Nasr, like what the journalist Clark Joseph Kent is to Superman, is his Earthly professional business and journalist persona for who he is as the musical loud otherworldly soul blues rockin' singin' and guitar slingin' artist, Drima Starlight. Privately, through incisive strategic and open-source intelligence, he continues to be engaged in community initiatives that support national security and bolster human rights and freedom globally.

Face it. In a world where half of humanity lives under tyranny, cynicism and ceilings are a luxury most people do not even have. Progress is not linear. Five steps forward. Two steps back. Eight steps forward. Three steps back... Tribalism as if on the verge of a World War? Economic uncertainty? Big A.I. disruption? Mental health crisis? Positivity bubbles in much of the personal development industry with myths of hyper individualism and appropriation of wisdom traditions?

Those of us in freer societies have more opportunity than ever to assertively lead with inspiring and pragmatic stories of hope based on real solutions. We are educators and innovators in a creative world of worlds converging with all that humanity's lineages have to offer in their rich expressions, affirming narratives that undo illusions of separation, shed light on universal truths and transcend our differences. We facilitate rapid self-realization and transcendence for mission-driven leaders. Unlike the proverb, "if you want to go fast, go alone; but if you want to go far, go together," today thanks to technology, we believe we can go both fast and far, together.

When individuals who lead, create and leverage better systems grow into more influential leaders, together, we can speed up and better bring about urgently needed change on a global systemic level. Every day in every way, we are getting better and better at living this mission in service of necessarily inevitable societal evolution and thriving families. Crucially, we remain independently self-reliant without outside venture capital until the foreseeable future unless it's strategic to do so.

Join us in our mission.

Everything we do is in service of human and planetary flourishing, wherever and whenever possible. We live it and breathe it 24/7 at the intersections of human creativity, rights and potential. We go beyond conventional leadership, because we are rooted in the best of universal, timeless yet timely science-backed and proven Eastern and Western wisdom. We do it through holistic, experiential and action-oriented learning methods inspired by the classical liberal arts, martial arts philosophy including Aikido and Shaolin and tech-assisted meditative self-awaking practices.

Ultimately, we help you remain powerfully unphased and driven in your challenging times and complex situations to grow in impact and prosperity. To experience one of our sought-after and proven done-with-you voice intensives, subscribe to speak with us and learn more today. As long as you strongly resonate with our values below, and you are self-responsible and truly committed to your dreams and our expectation that you treat everyone with dignity and respect, we invite you to grow exponentially too. Welcome to AssertiveU™ - let's get you started.