WHO WE ARE & OUR BRAND MISSION

Welcome to AssertiveU™ a best-kept secret that creates massive ripple effects through select thought leaders, entrepreneurs and executives who touch millions around the world. Founded on purpose in 2016 by the Nubian Khartoum-born entrepreneur Amir Ahmad Nasr a.k.a. Drima with family roots in the Nile valley and United States, alongside English-born advocacy and communications advisor and partner Evelyn Skye Blaise, we operated in stealth mode formerly as Assertive & Company™ - coaching intensives for humanist leaders.

Today, led by Amir as AssertiveU™ incorporated in BC, Canada, we are a North American based international media-first education brand and record label. We build up creative talent and facilitate powerful values-based true voice development for mission-driven leaders and organizations, like you, to fast-track your growth with true resilience, real influence and profound R.O.I.

We operate in a spirit of creativity and play to sustainably grow our shared impact through advanced interpretative frameworks and our transpersonal psychology-based, trauma-informed facilitations. Transpersonal psychology deals with "experiences in which the sense of identity or self extends beyond (trans) the individual or personal to encompass wider aspects of humankind, life, psyche or cosmos." Invest in yourself with us in proven strategies that fast-track your growth beyond ceilings and the luxury of cynicism based on the courage of your highest convictions and values that rapidly uplevel your voice, wellbeing and leadership. Aided by our simple, easy-to-follow, done-with-you voice facilitation framework intensives that free you to thrive, here today.

Our approach is a meritocracy enriched by our way of seeing diversity, equity and inclusion.

Inspired by the US Department of Defense, we focus on and filter for competence, character and capability as well as our added emphasis on cognitive diversity from different walks of life. Upgrade your ability to withstand adversity and amplify your self-expression mastery for the greater good.

Headquartered by the ocean and North Shore mountains on the beautiful west coast of Canada in Greater Vancouver, our services would not be possible without the inspiration, lessons and lived experiences of our founder whose personal values are transcendence, musicality and conviction.

As we are based on the ancestral territory of the Musqueam, Squamish and Tsleil-Waututh Nations, we celebrate Canada as a nation of indigenous peoples and first nations as well as all nations. As dedicated humanists who value a strong civics ethic, we firmly believe each of us has a responsibility to safeguard the freedom and security of all, and nation building at home.

Privately, through incisive strategic intelligence, he remains engaged in award-winning initiatives that support NATO national security and bolster human rights globally. He also has a growing interest in initiatives focused on development across the African continent and Muslim worlds.

Rumor has it that his name as Amir Ahmad Nasr, like what the journalist Clark Joseph Kent is to Superman, is his Earthly professional business and journalism persona for who he is as the musical otherworldly soul blues rockin' singin' and guitar slingin' artist, Drima Starlight.

We are educators and innovators in a creative world of worlds converging all that humanity's lineages have to offer in their rich expressions, affirming narratives that undo illusions of separation, shed light on universal truths and transcend our differences. Together, with our team of associates, we facilitate more rapid self-realization and transcendence for mission-driven leaders. Unlike the proverb that says, "if you want to go fast, go alone; but if you want to go far, go together," today thanks to technology, we believe we can go both fast and far, together, and we are.

When individuals who lead, create and leverage better systems grow into more influential leaders, together, we can speed up and better bring about urgently needed change on a global systemic level. Every day in every way, we are getting better and better at living this mission in service of thriving families and necessarily inevitable societal evolution. Crucially, we remain independently self-reliant without any outside venture capital until the foreseeable future.

Join us in our mission.

Everything we do is in service of human and planetary flourishing, wherever and whenever possible. We live it and breathe it 24/7 at the intersections of human creativity, rights and potential. We go beyond conventional leadership, because we are rooted in the best of universal, timeless yet timely science-backed and proven Eastern and Western wisdom. We do it through holistic, experiential and action-oriented learning methods inspired by the classical liberal arts, martial arts philosophy including Aikido and Shaolin and tech-assisted meditative self-awaking practices.

Ultimately, we help you remain powerfully unphased and driven in your challenging times and complex situations to grow in impact and prosperity. To experience one of our sought-after and proven done-with-you voice intensives, subscribe to speak with us and learn more today. As long as you strongly resonate with our values below, and you are self-responsible and truly committed to your dreams and our expectation that you treat everyone with dignity and respect, we invite you to grow exponentially too. Welcome to AssertiveU™ - let's get you started.