AssertiveU | For the Mission-Driven

"The session delivered to our YPO Spouse / Partner community was truly transformative. Amir's unique approach blended emotional intelligence with creative thinking, helping us uncover and challenge limiting beliefs in an engaging way.

Amir's framework provided exceptional clarity, refining my leadership voice and vision. It offered a fresh perspective on values-based work, helping me focus on what truly matters in my professional offerings.

This experience has left me more confident and aligned than ever, enhancing both personal effectiveness and the ability to connect authentically with others. Highly recommended for anyone seeking to uncover their "why" and create meaningful impact."

Subhi Alsayed - Founder of Kulture Rebellion, Leader in YPO Spouse Partner Community, Respected Toronto-based Entrepreneur & Innovator

Amir Ahmad Nasr a.k.a. Drima with Ken Wilber, the American philosopher of consciousness featured in the classic Matrix trilogy who described Amir's work as revolutionary. He endorsed Amir's debut book as "important and significant... especially at this time in our history... This is the right message, at the right time, from the right person."

Ken is a major pioneer of the field of Integral philosophy and co-author of the best-selling book Integral Life Practice (ILP) which inform what we facilitate with leaders here at AssertiveU™ - and needless to say, Ken's work has had a tremendous impact on Amir's intellectual trajectory.

Mark Manson, the author of the #1 NY Times best-seller The Subtle Art of Not Giving a F*ck and co-author of Will Smith's best-selling memoir Will described Ken Wilber as "the smartest man you’ve never heard of... could never reconcile any sort of spiritual practice or belief with scientific knowledge and rigor. Wilber did that for me. He’s been one of the most influential thinkers, if not the most influential thinker in my life."

ILP co-authored by Ken Wilber is also endorsed and described by Tony Robbins as "tender yet assertive... This book is the definitive roadmap for your journey to an awakened life." Tony rightly affirms that "no one has developed a more comprehensive theory of life, psychology and spirituality. Ken is a genius! The world is a better place and I am a better person because of your commitment and your caring."

The video testimonial below is about the launch of an online learning experience based on the best-selling personal development book Integral Life Practice.

"[Amir] helped me take a body of knowledge that I previously had in my book and turn it into a transformational learning experience.

Tremendous detailed knowledge."

The late Terry Patten is the critically acclaimed co-author of Integral Life Practice, co-authored with the American philosopher of consciousness featured in the classic Matrix trilogy, Ken Wilber. He is a beloved teacher of leadership and spirituality we miss and respect, and whose work impacted Amir profoundly. In the video above, he describes his experience working with Amir to launch Beyond Awakening online summit and the Integral Spiritual Practice course. Terry's legacy lives on through his body of work and students.

"... I was allergic to many standard marketing approaches... Because of the referral I already had confidence. The price was more than I had anticipated but it seemed worth it.

Working on values isn't new to me but it gave me a different take on it, especially the tension between some of my values which wasn't so obvious before. It gave me a new angle to explore.

... The reclaiming of the wisdom from my Celtic heritage was a welcome surprise but I'm really only beginning to reconcile all of that. I think it will prove very fruitful as I integrate it more.

It's good to get clear... The work helped me hone in on what I want to focus on and offer. It also reinforced the extent of my knowledge, skills and impact in the area of transformation and helped me appreciate what I know and the impact I have with clients."

Áine Watkins - Organizational Psychologist, Coach to Leaders, Associate Fellow With The British Psychological Society & Former PwC Consultant

"Amir's framework is highly effective for increasing both short term conversions, and long term customer value by getting straight to the 'why' that connects us all at a core level. Since re-writing my sales collateral using his framework, I had people emailing me thanking me for the 'inspiring videos.'"

Gavin Abeyratne - Co-Founder of Infinite Alliance & Advocacy Strategist Who Helped Successfully Lobby the Australian Government to Legalize MDMA Assisted Psychotherapy Partly by Utilizing the AssertiveU™ Communication Frameworks

"Amir is one of the smartest and most trustworthy human doings, and one of the finest human beings I have ever met. He is a quick and accurate study, enthusiastic, positive and not only listens and gets what you want to do and how to get there, he also listens into your future and gets where and who you want to and could be. He will leave the world much better than he found it."

The late Dr. Mark Goulston - Fortune 500 strategic advisor and #1 international best-selling author of Just Listen as well as Real Influence and whose life legacy and creative work had a lasting impact on the founder of AssertiveU™

"It was lonely running my consulting business on my own. My energy was already maxed out. I felt pressured to grow and expand in wake of the pandemic.

He empowered me to find my purpose, motivated me to go after my dreams with love, and challenged me to overcome my greatest fears. He does this in an unassuming, supportive way - yet it’s super effective! He’s better than a business coach, he changed my life.

Truly one of the best investments I’ve ever made for myself... He showed me a pathway forward. You just have to take a leap of faith, and go for it!"

Nina Wang - Award Winning Marketing Strategist

"The benefits are multi-faceted and continuing.

The expansion into a new direction brought a new level of confidence and coherence.

There is a path which has opened and is expanding in an ongoing manner... This sense of new confidence is truly a force which is unravelling many new aspects of knowledge allowing the systems I created to flourish...

The backbone was based on values which were dormant and ready for me to expose... I am completing the work I have wanted to share with a new voice and vitality."

Patricia Gagic - One of Canada's Most Celebrated Award Winning Visual Artists, Educator & Best-Selling Author

"Despite what everyone was telling me about how much I have achieved alone, I always felt that I could be doing better... for the communities who I work with throughout the region.

I asked for help and help showed up almost immediately in the form of the right podcast that led me to AssertiveU™ - I did not know exactly what I was signing up for but I felt compelled to take the leap...

After the first assignment, I knew I made the right decision. Uncovering my origin story and knowing my values and what drives every decision and choice I make was revelatory.

There is a certain power and magic in knowing why you are driven to do the things you're doing and how... to be able to know your own personal strengths and what makes you special, you cannot help but step into your voice and feel empowered. It is one thing knowing something intellectually and then believing it and living it in every way. I built an online world where I was seeing the world going in the direction that I wanted - eco-friendly, sustainable, equal... But I was very resistant to stepping up and becoming the face and voice of my travel company.

But when those blinds were pulled down I realized how much my lived experience is actually needed. The every day me is a leader and educational and transformative. I feel ready to lead. I feel ready to be exactly who I am and that is enough to move the world in the right direction... even if it is just a tiny bit. I have a lot to share that is simple to understand, fun to listen to, and easy to implement."

Junxiu Lu - Travel Company Founder

"The best coaches can look at their mentees holistically. Provide objective feedback. Help the mentee hone in skills which they did not realize they had in the first place. Amir is that type of coach. He has a unique ability to understand your inner and outer persona. Push you outside your comfort zone - all the time supporting you with his valuable advice."

Manuj Aggarwal, Founder turned A.I. consultant with our coaching guidance and launched a podcast that peaked at #1 in its category on Apple and built a valuable network

"When I was first starting Remedine Clinic, it was a vulnerable period in which at times I felt overwhelmed and questioned whether or not it was going to work as a new concept Clinic with a focus on lifestyle medicine.

Working with Amir and going through the framework helped me clarify my creative vision and values, and developed my leadership voice in a way that streamlined everything from branding to communicating online and in-person with stakeholders.

The benefits continue to manifest in all areas of my personal and professional life, and I am more confident and more in flow than ever before in pursuing my life's work and mission. Highly recommended."

Dr. W. Afdzal W. Aziz - Founder of Remedine Clinic, Focused on Popularizing Lifestyle Medicine in Malaysia

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