Our Ethos & Values

At AssertiveU™ we believe in welcoming and treating everyone with dignity and respect regardless of color, creed, gender, sexual orientation, religion, time served with atonement or wrongfully due to false conviction, voting record, income, race, nationality or musical taste (except if you are a fan of Nickelback or mumble rap then you are most definitely NOT welcome).

We all live and die. Loved ones grow older. As Amir's beloved late aunt Amani, his late grandfather Mohammed Kheir, his Godmom who was his grandfather's friend, the late Queen Elizabeth II, and his mentor the late US Senator John McCain, all honorably taught him:

How well you live, lead and die matters.

We expect all participants in our intensives to live with honor, courage and commitment, and to always treat each other with dignity and respect. This expectation is upheld with utmost assertiveness and seriousness here by us at AssertiveU™ just as Lt. Gen Silveria demonstrates at the US Air Force Academy here in this video if recruits and students fail to live up to standards. As long as you strongly abide by our lived values, and you are self-responsible and truly committed to your dreams and our expectation that you treat everyone with dignity and respect, we invite you too to fast-track your growth.